India`s largest premium streaming platform, Hotstar, which provides over 80,000 hours of world class entertainment content in 8 languages in India, is now reaching out to connect with its strong regional language audiences in Andhra Pradesh and Telangana. It has roped in Stylish Star Allu Arjun as its brand ambassador.

Hotstar, which offers more than 6,000 hours of Telugu content including a large collection of the latest and classic Telugu movies, and popular TV shows, have also announced heartthrob Allu Arjun as its new brand ambassador.

Speaking about his association with Hotstar, Allu Arjun said, “I am really excited at being the face of Hotstar in AP and Telangana because it is a streaming service that I use very often and the brand is very young and edgy. Hotstar also helps me keep track of sports scores while I am busy with my shoots. I no longer need a large television set in my vanity van, and just go to Hotstar on my phone – it is much easier to watch everything there.”

K Madhavan, Managing Director-South, Star India, said, “We are excited to announce Allu Arjun as our brand ambassador. His deep connect with the youth and his phenomenal fan base will surely help us widen Hotstar`s audience in Andhra Pradesh and Telangana."