Not for nothing it's said that doing big-ticket films and/or acting opposite superstars like Allu Arjun catapults one to superstardom rather overnight.

We are talking about Pooja Hegde, who now has one million followers on Facebook.

She has become quite a favorite amongst the youth rather quickly leaving behind many of her contemporaries. Her crossing the 1 million mark was not just organic but also extremely rapid for a new kid on the block.

Observed an industry insider, "Pooja's look in 'Mohenjo Daro'. She manages the period drama process and the regular fun young gal with as much ease and elan. Until the release of the film, she was under wraps a fair bit and people saw her only in princess mode and via social media post the film, audiences got a chance to see her for who she is in general. This versatility and variation has helped her garner immense popularity amidst the youth and also with the brands who are constantly seeking strong young faces to represent them."

"Furthermore, she is now paired opposite Telugu superstar in the Allu Arjun for her next film after her first with Hrithik. Allu Arjun himself is a huge social media star. This has of course further added to her existing fan base," the insider added.