Pushpa OTT rights sold for a whopping amount - Details
- IndiaGlitz, [Friday,January 07 2022]
Allu Arjun and Rashmika Mandanna starter Pushpa: The rise has successfully crossed 15 days in theatres and now a leading OTT platform has bagged the rights of this film for a whopping amount.
The film has made grossing a mound of Rs 300 crore and is now all set to release on the OTT platform. Pushpa is all set to stream on Amazon Prime Video from today. The sources said that Amazon Prime Video has bought the film for a price of approximately Rs 27-30 crore.
Sources also added that “The satellite value of a film is higher than the OTT deal. In the case of Pushpa, it is available on OTT not just in one language but in four languages - Telugu, Tamil, Malayalam and Kannada. Those who haven’t watched it in theatres will now make it a point to catch it on the OTT space.”
Source further added, We are seeing an increase in prices from a lot of South studios for the deals post the release of Pushpa. It is quite obvious that everyone else wants to cash in on the success of Pushpa and strike it when the iron is hot.”
Directed by Sukumar, Pushpa released in theatres on 17 December 2021. The movie follows the development of a coolie in the smuggling of red sanders, a rare wood found exclusively in Andhra Pradesh state's Seshachalam Hills.