In this digital age, celebrities connect to their fans on so many platforms. This reach and popularity gives them the power to influence the masses. The social media platforms also become a source of secondary income for the celebrities. Alia Bhatt is arguably the most popular actress of current generation and she often shares sponsered posts on Instagram.

The charming actress charges a hefty amount of 1 crore rupees for a single Instagram post to sponsor any product or service. This goes on to tell how profitable can good social media presence can be.

On the work front, Alia is working on 'RRR' and 'Brahmastra' both of which are big budget blockbusters.