Mondelez India Foods Private Limited (formerly Cadbury India Ltd.), today launched a new TVC for their popular chocolate brand Cadbury Perk. The brand has signed up the young and vivacious Bollywood actor Alia Bhatt as its ambassador. In the TVC, Alia is seen in a playful and mischievous avatar, bringing to life Perk's new JiyoLightum Light' campaign.

Known for its quirky communication, Perk's new campaign, created by Ogilvy and produced by Tubelight Films, is all about enjoying the lighter moments of life.

The ticklish storyline of the TVC, begins with a shot of Alia enjoying a Perk bar with her girlfriend. The first bite of the chocolate sparks her naughty side and she goes on to play an innocent prank on two men in the vicinity.

Speaking about her experience working on this campaign, Alia said, "I am super excited to be the face of Perk, it's a brand that reflects my own playful personality. When the Mondelez India team told me about the new brand campaign I could not wait to get on-board and as expected, I had a really fun time shooting for the TVC. Perk is all about enjoying the lighter moments of life and my character in the TVC brings this to life. It was quite refreshing for me to honestly just be myself on the shoot day light hearted and "perky ".

Commenting on the new TVC, Prashant Peres, Director, Marketing - Chocolates, Mondelez India Foods Private Ltd, said, "Perk is a brand that believes in infusing fun into the mundane and our new TVC hopes to trigger the quirky side in everyone. In the past, we have had vivacious personalities like PreityZinta, GeneliaD'souza, who embody what Perk stands for - youth, fun and mischief. So Alia Bhatt was our natural choice for the brand as she brings the JiyoLightum Light' tagline to life so effortlessly. Perk enjoys a great connect with consumers who believe in taking life lightly and now with the very popular and bubbly Alia on board, we believe this connect will only get stronger."