Bollywood’s Khiladi no.1, Akshay is serious, the actor coming out from his comical ways and dare devil stunts is getting reasonable and serious. The actor will be seen urging his fellow Indians to pay to taxes honestly and on time.

The highest tax payer for the financial year 2008-2009 has been roped in by CBEC - Central Board of Excise and Customs, the actor will feature in a television commercial urging people to pay taxes honestly and on time.

The CBEC was of the opinion that no other Bollywood star could convey the message of tax compliance better than Akshay Kumar who for 4 years has been diligently paying his service tax in advance.

Says the Additional Commissioner, Customs & Central Excise, CBEC, “In 2008-2009 Akshay Kumar emerged the highest Bollywood tax payer. We approached Mr.Kumar to feature in the advertisement since to us he was someone who could represent the message of paying one’s taxes on time which is every citizen’s duty. He has great appeal and being a superstar he can really help encourage people to pay taxes honestly.”

The CBEC, which is responsible for collection of customs, central excise and service tax.