In a new marketing innovation, Akshay Kumar and Fox Star Studios have given an opportunity to audiences and fans to book seats for the trailer launch of 'Jolly LLB 2'. The event is scheduled for December 19.

The social media driven innovation is open to audiences worldwide. As many as 100,000 people will get to witness the trailer half an hour before its official release. This is for the first time that so many people will get access to the film's asset even before it's officially launched, read a statement from the film's makers.

Click & be the first one to watch the #JollyLLB2Trailer on 19th December! Book your seat now: https://t.co/iLNfrwmSrD pic.twitter.com/jgPe0UdjQu

— Akshay Kumar (@akshaykumar) December 15, 2016

Set in Lucknow, 'Jolly LLB 2' is the story of the blunt, abrasive and yet oddly compassionate Jagdishwar Mishra aka Jolly, a small-time, struggling lawyer who has moved from Kanpur to the city of nawabs to pursue his dream of becoming a big-time lawyer.

The movie is a satire about an underdog attempting to catapult himself to the top of the legal food chain.

Presented and produced by Fox Star Studios and directed by Subhash Kapoor, the film will release on February 10, 2017.