Rasna, the leader in the concentrated drinks category and the largest manufacturers of instant powder in the world, announced the signing of Bollywood Superstar and one of the fittest actors in the film industry, Akshay Kumar, as the company`s Brand Ambassador.

Rasna has kicked off its 2015 campaign with a brand new TVC featuring Akshay Kumar and the Rasna girl, Avan Khambatta (Avan is the daughter of Piruz Khambatta, Chairman and Managing Director of Rasna). The new television commercial directed by Curry Nation, will hit national television in March 2015.

Ace photographer Dabboo Ratnani was roped in for still photography, for a refreshingly new packaging of Rasna that will see both, Akshay and Avan in a great new avatar! The campaign continues to use the 'I love you Rasna' tagline, attached with the brand since 1987.