Bollywood Khiladi star Akshay Kumar and partner Ashvini Yardi yesterday exclusively launched the trailer for their forthcoming film ‘Fugly’, which is the latest big-screen initiative from their production company Grazing Goat Pictures. The event took place at the state-of-the-art Reliance Digital Express store in Prabhadevi, amidst a throng of eminent Indian media.

The trailer launch was graced by debutant star cast as well, including Mohit Marwah, Vijender Singh, Kiara Advani and Arfi Lamba along with Jimmy Shergill. The day’s activity began with media arrivals, who were in for a treat as they playfully enjoyed with specially staged props from the film, including the quirky toilet pot and the ‘Fugly mirrors’. The media were also encouraged to take an fugly ‘selfie’ (fuglies) with the props as well as be a part of the poster, in a unique souvenir opportunity.

Proceedings then turned to the grand arrival of superstar actor-producer Akshay Kumar who displayed his sizable charm and personality, as he met with journalists to exclusively promote Fugly’s cutting-edge trailer. Bollywood’s premier action man was introduced on stage, before going into the audience for a fun, interactive segment, whereby he asked the media what ‘Fugly’ meant to them. Not just that he also he had some other fun interaction with the media with his witty sense of humour.

Talking about their film Ashvini Yardi said, Fugly is a film that is very close to all of our hearts. It is a vibrant, youth centric entertainer it is funny and witty and packs a major punch. Akshay and I are delighted to introduce such a talented cast in this film, and feel that they have done a fantastic job in the film. We are all very proud of Fugly, and we hope audiences will love it as much as we do.

Akshay Kumar also gave a quick insight into the plot of the film to the media and showcased the film’s stylish poster with a magic trick, much to the delight of the audience. Speaking about the event, Akshay Kumar said: ‘I am so thrilled to have been here today. It is a great moment for Ashvini and I and all those involved in the Fugly project.’

The youth entertainment ‘Fugly’ marks Grazing Goat Pictures second Hindi production after the blockbuster ‘OMG! Oh My God’. ‘Fugly’ releases on 13th June 2014.