So Akshay Kumar has clinched a brand endorsement that suits his dare devil tough personality the most.

Levi Strauss, the American jeans brand which is responsible for bringing the all weather most popular style statement into this world has roped in the action star to represent the brand.

The jeans was first invented by a necessity to provide the mine workers in U.S.A for a harder, tougher clothing so that it will not be destroyed quickly due to the harsh, rough conditions of the work in the mine caves that extended for long hours.

Levi started the mass manufacturing and still now no other apparel has been as successful in relating with the men of guts having nerves of steel than the good old jeans.

That makes the association of the Khiladi and Levis the perfect lethal combination and given his no fear attitude that is now part of Bollywood folk tales, the brand has to gain a lot.

Akshay will be launching the brand Levi's 501 in India.

The advertisements which will be soon beamed through the channels have being shot in Los Angeles and is said to be extremely stunning.