After announcing Bulgaria as the location earlier this year for Shivaay` shoot, Devgn to promote the country`s tourism After traveling extensively around the world, Superstar Ajay Devgn had earlier this year finalized the picturesque southeastern European country Bulgaria for the shoot of his next directorial venture Shivaay, where he and his team are currently based for the films recce.

Being the first within the industry to zero in the exotic location, we hear that in immense appreciation of Devgn choosing the country for his ambitious venture , Nikolina Angelkova, Tourism Minister of Bulgaria, has announced that the actor-filmmaker will be lending his support to promote Bulgarian tourism!! He will take part in local activities and will shoot a promotional video when he returns for the shoot which will be shown in India.

The actor confirmed the news saying, "The Bulgarian Tourism Ministry has been really supportive to me and my team. To show our appreciation, I will be lending a helping hand to promote Bulgarian tourism. It's a great initiative." Devgn and his team had discovered the exotic country to be the most apt locale for their shoot earlier this year, which is slated to start sometime soon.

Along with directing the film, Ajay is playing the lead in the film as well. Sayesha, grand niece of legendary Dilip Kumar and Saira Banu will be seen making her debut with 'Shivaay'.