Ajay Devgan is one actor who has always believed in exclusivity, especially if it is required to appear on the small screen.

Last year he was seen with wife Kajol in a washing machine and mobile commercial but there is more to come this year. While his appearances for the series of mobile advertisements continues to stare us from small screens and billboards alike, he has just been seen in a brand new commercial, this time for Bagpiper soda!

Appearing without his wife for the first time, he features in this Sanjay'Zinda'Gupta directed ad that has his character inspired by Sanjay Dutt, as in 'Musafir'. Originally supposed to star Dutt himself, finally it was Devgan who shot for the commercial.

The plot revolves around Devgan who drives the Honda Valkyrie bike [also seen in 'Musafir'] into a town looking for soda. How he wins the challenge of a tug-of-war with a bunch of ruffians and grabs his soda forms the 30 second film.