What binds Salman, Hrithik, Shahid and Sonu Sood together? 'Prem', it's all in a simple name. Producer Sooraj Barjatya's Ek Vivaah Aisha Bhi is slated to hit screens this weekend and he reveals his secret of 'Prem'.

"Prem has been my protagonists' name in all my flicks and I have an emotional bonding with it" said Sooraj whose previous flicks having Prem as lead role's name turned to be blockbusters. Right from his debut directorial Maine Pyar Kiya till Vivaah, the sentimental factor has worked out wonders for him.

Indeed, Soonu Sood's name is Prem in Ek Vivaah Aisa Bhi and Eesha Koppikar stars him opposite in female lead. Recently, the entire team had hosted press meet where they shared memorable moments while filming.

With Bollywood's production houses releasing their film with minimum of 1000 prints, Rajashree Production has its film releasing with just 80 prints. Totting up, the film doesn't carry A-rated star casts in lead roles and what could be the secret of making film so successful?

Actress Eesha Koppikar says, "Rajshree Productions always has decent audiences who have likeliness for family entertainers". Yup! The reason seems to solacing for the entire team and Sonu Sood has his own words uttered, "It's a poignantly spelled love story and everyone would love watching it".

Let's wait and watch does Prem factor have magical spells for Sonu Sood…