Balakrishna, after completing his prestigious mythological movie, 'Sri Rama Rajyam', jumped into his family entertainer under the direction of Paruchuri Murali and produced by ML Kumar Choudary on the banner of Sri Keerthi Combines. The film was started with the working title of 'Mahadeva Naidu'.

However, it is learnt that the producer had registered a new title 'Adhinayakudu', which hints that the media reports which earlier say that Chiranjeevi had agreed to give away the title are true.

It is deemed that the film unit would confirm 'Adhinayakudu' title for the movie. Balakrishna is romancing with three heroines, Charmi, Saloni and Lakshmi Rai in this film and he is donning three roles in the movie.

The third final schedule of the film is slated to begin from September 20 in Kurnool. Kalyani Mallik is scoring music for the movie.