Kannada hero Yash became a pan Indian superstar with just one film 'KGF' directed by Prashant Neel which released in the year 2018. His next, 'KGF : Chapter 2' is one of the most awaited films of the year set to hit screens worldwide in multiple languages on April 14th 2022.

It has now been revealed that Yash has been roped in as pan Indian brand ambassador for the popular clothing brand Ramraj Cotton. The official statement is as follows.

"Ramraj cotton is thrilled to announce our partnership with "Rocking Star" Yash as the newest brand ambassador Pan India. With a versatile and original sense of style, the talented superstar exudes effortless charisma, constantly inspiring people around him. He is a superstar, a philanthropist, and an icon of inspiration.

Ramraj Cotton is one of the largest manufacturers, suppliers and exporters of Dhotis, Shirts, Inner Wears, Knit Wears, Fabrics, Kids & Women's Wear. Ramraj is a homegrown 'Swadeshi' brand that has disrupted the textile industry with its blend of culture, tradition, innovations, and products. Ramraj Cotton has evolved into an empire from the ground up on the big dreams and monumental aspirations of one man, a visionary, Mr KR Nagarajan. An innovator brand and a market leader, Ramraj Cotton has changed the perception and elevated the acceptance of dhotis to exceptional heights

The foundation of Ramraj Cotton is the progress and wellbeing of weavers. Today, over 50,000+ weaver families are associated with the brand. Ramraj has also created employment opportunities for 10,000 families across South India. Rocking Star Yash is the latest addition to the Ramraj Family. Yash is an icon, an inspiration and a superstar today who shares a similar story for success. He is one of the biggest inspirations in recent times, a perfect role model who never gave up on his dream under any circumstances. In his 17 years long career he has acted in theatre, television and rose from a supporting actor to become one of the most dependable superstars in Indian cinema after the grand success of KGF. While his personality and charisma appeal to millions of hearts, he has never forgotten his roots. Beyond being a successful actor, he is also a great human being. YashoMarga Foundation is his way of giving back to society. Started by Yash and his wife Radhika Pandit, the NGO has been actively working to help improve living conditions for villages in the State of Karnataka. Ramraj is proud to have Rocking Star Yash as the brand ambassador. We believe that an inspiring personality like Yash will be the perfect face of the brand. He has successfully fulfilled his dream with hard work, passion and will and at the same time is giving back to society in a big way. Ramraj is happy to be associated with a superstar who shares similar values and hope that this collaboration will blossom into a long journey. With Yash and his noble intentions of supporting the betterment of society, we can make a big difference in improving the qua weavers, too. Together, we believe we can write a new chapter in Indian fashion, taking Ramraj Dhotis to everyone across the entire country and ensuring that the Indian traditional Dhoti trends all across the nation."