Vijay Deverakonda may just have provoked his Tollywood colleagues. In a bombastic message last night, the 'NOTA' actor used this phrase: To all who hope others fail and celebrate it. Many have taken it to mean that Deverakonda was calling out the jealous stars in the Telugu film industry who are happy that 'NOTA' has been a big flop in Telugu.

Nikhil Siddharth, taking to Twitter, wrote this cryptic message a bit later. "For people who think the world revolves around them and throw unnecessary attitude around. DUDE YOU ARE NOT THAT IMPORTANT… Every actor only competes with himself. We are but a drop in the ocean called movie-making. Hype less, work more," the 'Mudra' actor pontificated.

The now-removed tweet hasn't gone down well with Deverakonda's "Rowdy fans", who wasted no time in taking potshots at Nikhil.