'Veer Zaara' is the title of Yash Chopra's new film

The word is out -- Yash Chopra's Shah Rukh Khan-Preity Zinta cross border love story will be called "Veer Zaara" in the tradition of other immortal romances like Laila Majnu, Heer Ranjha and Sohni Mahiwal.

After sex and sleaze, it's romantic triangles

Unconsciously, the success of "Mujhse Shaadi Karogi" has triggered off a titillating triangular trend in Bollywood.

Hiding the truth to entice movie audiences

Noticed a new phenomenon in publicity campaigns for Hindi films - 'hide the truth, entice the audience' to get people flocking to the theatres? It happened with "Fida" and with this week's release "Phir Milenge" as well.

'Item numbers' move on

Until recently, "item numbers" in films were restricted to the women, but this seems is set to change.

Bull’s eye for Arjun

The big-budgeted film is a confirmed hit, raking in the moolah ---- even in the distant Tamil Nadu. The collections have been phenomenal and Mahesh Babu has again established himself as the real star of the new generation.