'ABCD 2' tic tac's to Vegas
Tuesday, June 30, 2015 • Tamil
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Tic Tac, the refreshment brand from Ferrero India, has come up with a fun digital dance contest called TicTac2Vegas` which will be live for almost a month. The contest is a result of Tic Tac`s association with the dance movie 'ABCD 2'.
Emanuele Fiordalisi, Vice President, Marketing, Ferrero India, said, "Tic Tac has all the attributes of a youth brand and it stands for fun, sharing and friendship. The movie 'ABCD 2' is a natural fit for our brand these attributes have been brought out well through these brilliant actors."
Vinay Punjabi, MD & CEO-Blue Bang Media & Entertainment Pvt Ltd, the agency behind the alliance says: "There is a huge synergy between the brand TIC TAC and ABCD 2 that connects to youth.
Tictac2vegas campaign is a model created keeping in mind the core brand attributes and engaging the consumer in the process of building the brand".
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