Hindi cinema is going through a difficult phase at the moment. It is facing tough competition from OTT platforms, globally popular shows/films as well as South Indian films. Actor Aamir Khan who is currently busy with the promotions of his soon to be released film 'Laal Singh Chaddha', believes that Hindi filmmakers have lost the touch with masses and that's exactly why their films are not performing well.

During an interview with Galatta Plus, Aamir said, "In Hindi, a lot of us, perhaps, is not so much in touch with what a large mass of the audience wants to enjoy. It need not be action. A film like Dangal has been liked by people across the world. There is no action in it. It’s a sports film. It’s drama essentially. If the story is universal, it emotionally touches the hearts of a lot of people watching it."

Aamir further added, "We as creative people have started selecting subjects perhaps which are more and more niche. Every filmmaker has a right to choose the film he wants to make, no questions asked. But, then I also should be aware that if I’m choosing a niche subject. I must be aware of that. I must not imagine that I’m making a mainstream film but I have actually selected a subject that most of the masses may not relate to it."