Aadi Sai Kumar's new film, to be directed by Srinivasa Naidu Nadikatla, has been launched. To be produced by Chintalapudi Srinivas and Chavali Ramanjaneyulu on Sri Hanuman Movie Makers, the film's launch event today was graced by Vamshi Paidipally, Krishna Mohan (DCP), Sai Kumar, Naga Shaurya, producer Bharat Chowdhary and others.

Aadi said, "The director told me the story for three hours. It's a pure love story. Several good artists are on board to do the film. We need your blessings. We will announce the heroine's name soon. I will be seen in a character with two shades in the movie."

The director said, "It's a good love story that we are making. We need your support. Rajeev Kanakala garu, Radhika garu, Rao Ramesh garu, and Ajay will be seen in key roles."

Producer Chavali Ramanjaneyulu said, "We are doing a film for the first time since 'Seema Shastri'. The director had come to us with a bounded script."

Mirchi Kiran and Priya are also part of the cast. Music is by Arun Chiluveru. The cinematography is by Samba Bheemavarapu. Editing is by Uddhav. Art direction is by T Raj Kumar. Real Satish is the fight master. Dialogues are by Surendra Krishna and Padala Shiva Subrahmanyam.