A R Rahman has announced his willingness to join with UN and Endemol Productions, a production company working for a new Hindi television channel, to launch a show called Mission Ustaad.

This will be an enlightening musical show to be launched on channel 9x which is planning to go on air by November. Developed to create awareness on the UN's Millennium Development Goals, the creators of the show believe that music unifies the human race and will hence prove the right vehicle to spread awareness for a good cause.

A.R. Rahman, with a reputation for being socially and patriotically inclined, will prove the ideal mascot for the show which will feature some of the best entertainers from India.

Rahman had already worked with the UN and composed an anthem on poverty and the underprivileged through his 'Pray For Me Brother'.

“I am convinced that the partnership will bring about the desired awakening among Indian viewers, and the show will touch the hearts of the nation in a very entertaining manner,” Rahman said in a statement.

Salil Shetty, director of United Nations Millennium Campaign who is planning the show holds the view that for the marginalized people of India like the Dalits and adivasis (tribals), minorities, the goals offer a real hope to achieve better education, health and livelihoods. Mission Ustad will act as a reminder that time is running out.