The digital age has shrunk the world to a great extent and the most heartening thing is when unknown talented people get to reach a wide audience with the help of technology. A few months back Rakesh Unni of Kerala a tea plantation worker sang the 'Vishwaroopam' song "Unnai Kaanadhu naan ingu" and the video went viral getting appreciation from singer Shankar Mahadevan the composer of the song as well. Kamal Haasan when he visited Kerala met Rakesh Unni and lauded him which made his day.

Now Isaipuyal A.R. Rahman has shared a video of a middle aged woman singing his song "O Seliya" the Telugu version of "Ennavalae" from 'Kadhalan' and has added the text "Unknown...Anonymous...Beautiful voice". The woman is Baby hailing from Vadisaleru village in AP and after her video hit 7 million views on YouTube within few hours she has got a chance to sing in a new Telugu movie for music director Chaloori Koteeshwara Rao.