Director A R Murugadoss is also feeling the heat 'Endhiran' generated with its spectacular visual effects. He is already good at his work and with more faith put on him by the Hollywood studios, Murugadoss is trying all he could to make '7am Arivu' a better film.

In the process Murugadoss is following certain things which Shankar did for 'Endhiran'. '7am Arivu' is a contemporary sci-fi thriller set within the architecture of the mind. It stars Suriya and Shruthi Haasan.

First for his film Murugadoss is hiring the services of Banu who created the stylish looks of Rajinikanth in 'Endhiran'. She will be deciding the looks of Suriya in ‘7am Arivu’. Then ARM is signing up Stan Winston Studios which handled stunning visual effects for ‘Endhiran’ and iconic Hollywood films like Aliens, Terminator 2 and Jurassic Park.

After ‘Endhiran’, suddenly there is a spurt is competition to raise the bar of creativity is films. It’s a welcome change and we all love it.