Using trendy and special cars to boost their personal importance has become a status symbol for the rich and the famous.

Filmi celebrities are more inclined to be on better wheels all the time, appearing for parties in their most expensive cars.

Actors who have a special spot for BMW's include many like Mammootty whose craze for driving savvy cars is well known. He was one of the first stars from the south who bought one for himself. Trisha, the super heroine of the south also claims BMW as her most favorite car.

The latest to join the list of proud BMW owners is young star Prithviraj who had a very good year in 2007. His new car will be on Kerala roads by this week.

Grapevine is that Dileep, the other popular star of Kerala will also bring his BMW to Kerala in a few weeks.