Director Selvaraghavan has made a mark, thanks to his debut venture Kadhal Kondein. With a flair for innovative themes, he has caught the attention of many. Selvaraghavan, son of noted producer-director Kasthoori Raja and brother of actor Dhanush, is a man of few words, but he lets his work do the talking. Emerging from his father's shadows, Selvaraghavan proved his mettle penning the script for Thulluvatho Illamai, which introduced Dhanush to the big screen.

He continued it with his directorial venture Kadhal Kondein again with Dhanush in the lead, produced by his father. The movie went on to become a huge success and Selvaraghavan became a name to reckon with. The success resulted in offers coming his way. He is directing a movie for A M Rathnam's Sri Surya Movies. The movie is titled 7G Rainbow Colony and incidentally after succeeding in establishing his brother as a popular actor, he is trying the same with Rathnam's son Ravi Krishna. The movie has Sonia Agrawal as the leading lady. It is said that the film is based on some real life incidents that took place in the KK Nagar area in Chennai. The movie revolves around an irresponsible young man, who turns a new leaf and learns his responsibilities after encountering a girl.

Apart from Ravikrishna and Sonia Agrawal, pop star Shalini and Vijayan are also in the cast. The music is scored by Yuvan Shankar Raja and cinematography is by Arvind Krishna.

The movie is simultaneously being made in Telugu also.