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SINGH IS KINNG is creating new benchmarks. Akshay Kumar films in the UK are normally released over 50-55 prints but his upcoming film will be released by Studio 18 UK on 70 prints, making it the widest release of his career.
In the U.K. and Ireland, where the film has bagged a favorable PG certificate, it will preview all day on Thursday, 7th August with a general release on Friday, 8th August.
Included in the 70 prints are 2 for Ireland as the tent-pole action comedy will have a day-and-date release in both Dublin and Belfast. In addition, in Europe, SINGH IS KINNG opens on Friday on 10 prints in Scandinavia, Germany, Switzerland and Benelux. There will be a deferred release in Poland among other European countries.
Says Tanuj Garg, Marketing & Distribution Head of UK & Europe, Studio 18, Our WELCOME grossed near on £ 912,000 in U.K. on 51 prints. On SINGH IS KINNG the bar has been taken up further in terms of marketing and prints. Given the holiday period, the film's genre and the immense excitement enveloping its release, it will have a wide release across the circuit.