50% Love is the next big one from Nithya Menen. High on the success of Ishq, she feels that the film is very different, with the cuddly-cute actress playing a hatke character. Produced by KK Radhamohan, the film is directed by Shibi Malaiyal. The producer of 'Adhineta' and 'Yemaindi Ee Vela' says that the film is not a regular love story. The music is by Vidya Sagar.

"Nithya Menon's performance will stand out in the film. Post-production works are going on at the moment. We are planning to release the film very soon", he says. Nithya vouches for the novelty of the film, saying that it will be as big a hit as Ala Modalaindi was. She considers this one as her next big hit.

The story of a new film seems to tell that there can only be fifty per cent of the thing. Aptly titled 50% Love, the film stars Nithya Menon in the role of female lead. As for the other actors, Nishan, Asish Ali, Abhilash, Hema, Vinayan and others are part of the cast.

P Bharathi Babu is the dialogue- and song-writer. Ajayan Vincent is the cinematographer. Editing is by Muthyali Nani.