The Tamil Nadu government has given approval for cinema theatres in the state to function for 24 hours. What this means is that theatres can now schedule as many shows as possible and the consumer need not be restricted by certain show timings and can watch movies at their convenient time.

Particularly the move will be beneficial for big stars such as Rajini, Vijay and Ajith whose films can now legally hit the screens during midnight and fans will not be disappointed not getting tickets on the first day itself as there would be an option for innumerable shows.

On the other hand 24 hour cinema will not work for smaller films and on weekdays as the footfalls are already at the lowest. How far this would succeed will be known only after it comes into implementation and a few months pass by.