It has been unexpected, but the latest ad campaign of Pepsi has turned out to be such a damp squib. And the common thought is - WHAT AN ANTI CLIMAX!

When the team of 'Don' [SRK, Kareena, Priyanka] united for this Pepsi campaign, fireworks were always expected. Part I of the ad did create a decent expression, if not excellent, when the pretty ladies dominated the scene. Talks of something called 'PEPSI TV' did manage to create good enough curiosity for around a fortnight as people eagerly awaited Part II of the ad.

But this is where things got grossly disappointing. That's because PEPSI TV doesn't turn out to be a new channel at all. In fact it is just a means of showing that if you are watching TV, you may as well have a Pepsi along, hence making TV viewing a PEPSI TV experience.

Confused? Surprised? Well that's the reality for you! And doing so, Pepsi has managed to create one of the worst campaigns ever. OK, so they got eyeballs and the curiosity factor galore due to superstar presence and suspense factor but in the process of doing so they have just made the joke stretch too far!!