Anil Sunkara's Action - With Entertainment is better described as the first 3D comedy on the Indian screen. This is a full-length, mainstream comedy. A Telugu-Tamil bi-ligual, it features, in the words of the makers, an ensemble cast.

For us Telugus, of course, Allari Naresh is the biggest attraction. What does Action connote and denote? "Is it the action of physics? Or is it the action of films? Or is it the action initiated by a superior? You will know the sense it denotes only after you watch the movie", debutante director Anil Sunkara remarks.

A crucial schedule at Ramoji Film City was recently wrapped up. Naresh, Vaibhav, Raju Sundaram, Shyam are the four characters forming the story's pivot. They meet with a common purpose in their mind. Sneha Ullal, Kamna Jethmalani and Neelam Updahyay (of Mr. Seven fame) are the heroines.

Bappa and Bappi Lahari are the music directors. Sunkara Subrahmanyam is the producer.