Mr. 7 is the debut film of SVR Jr., the grandson of the legendary SV Ranga Rao. Produced on SVR Cine Corp, the talkie part of Mr. 7 was wrapped up on April 4. Three songs, including an item number on Rachana Maurya, are being shot in Bangkok, where the unit members will conclude the schedule on the 17th. The movie will be released in May.

Director Charan Reddy prepared the script for two years. The number '7' has a relation with the story. Complete with many twists, this film sees Neelima Upadhyaya a debutante as the heroine. Awed by Neelima's performance, producer Anil Sunkara roped her in as the heroine of his film Action, India's first 3D comedy.

The film sees the presence of a host of comedians such as Srinivasa Reddy, MS, AVS, Chalapathi Rao , Gundu Hanumantha Rao and others. The story, screenplay and dialogues are by Ch. Pradeep. Munna Kashi is the music director.