After Allu Arjun, it is the turn of Siddharth to feature in the ads of a soft drink brand. "This summer stars on a fresh and juicy note for me", says a happy actor, who has been roped in as Frooti's brand ambassador.

Sid commands popularity with the family sections of audience. The actor's image fits well with the brand's image, many feel. The actor is happy and proud on signing the prestigious brand.

The Love Failure actor is a familiar face in Andhra Pradesh, Tamil Nadu and Karnataka, and he rings the memories of Rang De Basanti for Bollywood audience as well. The actor has a couple of high-profile releases in the coming days. Deepa Mehta’s Midnight's Children and David Dhawan's Chashme Buddoor are two of the big releases.

"You guessed it right! I am so happy and proud to be the first ever brand ambassador of Frooti. This summer starts on a fresh and juicy note for me", the Love Failure actor tweeted.