He looks into the mirror and says, "I love you." He says that he likes none but himself. That is Rana for you in Naa Ishtam. Currently shooting for the film at Ramoji Film City, the Department actor avers that the film portrays the thoughts and nature of his character.

The film stars Genelia in the role of female lead. Directed by Prakash Tholeti, the film is produced by Paruchuri Kiriti. He says, "The story revolves around a youth who always concerns himself with thinking about himself. His thinking is altered by a girl. The film is about how he undergoes the transformation because of the girl. The scenes between Rana and Genelia will attract the youngsters."

Coming after a super flop and releasing in the new year, Naa Ishtam is Rana's first full-fledged rom-com. In fact, the film offers him an opportunity to showcase his romantic side in good measure. Meanwhile, he is busy shooting for Department. Krishnam Vande Jagadgurum, an action film, will go on the sets soon.