It has become very common these days that one person or the other is claiming that the title was registered by him and two producers almost come to blows for the title. One among them had to succumb by agreeing to change the title, or the other one leaving the title to the other.

Recently, ‘Khaleja’ faced the problem and the unit tactfully changed it with a prefix of the hero’s name. Though the other cried foul, the film had hit the screen. Of course, the film turned out to be a big disaster.

Likewise, ‘Kalyanram Katti’ title also suffered a problem and with the intervention of Dr Dasari Narayana Rao, Gunasekhar left the title to Kalyanram with due respects to the legendary NTR senior.

The latest hitch is about the title of ‘Rachcha’.

A gossip made rounds in the media that Young Tiger NTR’s forthcoming film in Surender Reddy’s direction, which was launched with the title ‘Oosaravelli’ changed its colours like a chameleon and the director and the hero, thought of considering ‘Rachcha’.

Even before the title was officially announced, Sampath Nandi, a director, claimed that he had registered the title and advised Surender Reddy to avoid misusing it.

Let us wait and watch how the director and the hero would respond to this claim?