The 50 days celebration of ‘Simha’ started on a terrible note when the producer Parachuri Prasad and executive producer Mahender started exchanging foul words with the media personnel who were present to cover the event.

Apparently the issue had risen when the lens men were asked to go farther from the stage and cover the event, to which the lens men said the place given to them is far off and covering the event will be a problem. Here started the rage when the producer and the executive producer started delivering abuses on the media personnel. The media threatened to boycott the event but the producer along with his aide managed to console them but not for long.

Once the event had wound up, the battery of media persons complained the bad treatment done to them to hero Balakrishna who apologized on behalf of his producer. Later Balayya dealt with the producer and warned him that the media played a big role in the movie’s success and such reckless mistakes should be avoided in the future.

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