Bommarillu Bhaskar's much-publicised film with Ram Charan Tej in the lead is commencing its shoot from the 11th of this month. It is known that Genlia D' Souza is playing Charan's romantic interest in the untitled film.

Charan and Bhaskar are teaming for their third films. On the day the film was announced some weeks ago, Charan stated that he was insistent about Bhaskar directing his immediate venture after Magadheera.

The film is produced by Naga Babu, under his banner Anjana Productions.

The details of the film's cost are not divulged. However, Film Nagar gossip sources reveal that it is going to be moderate, contrary to the rumours that it is heavily budgeted. The film is a romantic tale, with Charan trying to woo the class audience this time.

An important film for Bhaskar, who failed to strike the right chord with his last film Parugu, the film will be released in the summer of 2010.