Yes. That’s the new mantra. Well, actually it’s Mantra we are talking about. The teasers in black and white have generated such interest that the film has had houseful opening, rare for a thriller. The quirky title and the montage shots of a scared Charmme in a lonely villa have triggered the curiosity of the viewers and they are pouring in to watch it. The timing too has been perfect as the winter vacation has just started.

So is the case with Anasuya that released yesterday. The promotional ads which were on air for some days now, have had a similar effect on the viewers. The openings have been good, showing that well-made promos ensure good box-office collections.

Also, if you check out the pictures of Nagarjuna and Vishnu in Krishnarjuna, you would want to go see the on-screen chemistry between them.

So, the Telugu industry has taken a lesson or two from its Hindi counterparts who are doing every thing during the promotional stage to entice the viewers, and the efforts are already paying off.