It is media which highlights anything good or bad. Of the media, 'cinema' is a little more powerful medium. In addition to providing good entertainment, the cinema should also be utilised for giving a very good message to the society.

It is also a quite powerful medium to spread the message and there would be a definite change in people if it was passed properly.

Mega Star, Padma Bhushan, Dr Chiranjeevi, who gave many good messages through his films like Indra, Shankar Dada MBBS, Tagore and Stalin' earlier, is now all set to extend another good message through his latest flick 'Shankar Dada Zindabad', i.e., Gandhism is better than goondaism.

The shooting of the film is going on a brisk pace under the direction of poetic director Prabhudeva which was produced by Gemini Film Circuits.

Devisri Prasad is providing tunes for this movie.

The producers are making efforts to release the film in June. However, the heroine in this film is yet to be selected. The names of Nayanatara and Asin are under consideration.

However, Sada has been selected for a special role in this movie.