NTR Jr is a proud man. He values his initial success very much. That is why his subsequent failures hit him very badly.

In fact, after the cataclysmic events surrounding Narasimhudu, he was crest fallen. But, to his eternal credit, he managed to pull himself up and move on in life.

His single focus now is to make Ashok, his new project, a success.

NTR has almost become mono-visioned. He is keeping to himself and all his energies are canalized towards Ashok.

Ashok, if you know, is directed by Surender. He was the one who made such a huge hit of Atanokkade, giving a new lease of to Kalyan Ram, a stepbrother of NTR.

Kalyan’s success has impelled NTR to go for the jugular. There is a healthy competition between the two.

Meanwhile, the rumors linking NTR and the film’s heroine Sameera Reddy have died down. It may be recalled, that NTR was alleged to be in a tempestuous affair with the Bollywood babe.

Now things seem to be much more normal.

At any rate, NTR seems he would not compromise on anything. He wants Ashok to win at any cost.