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A smart set indeed

Monday, November 14, 2005 • Tamil Comments
#Chiranjeevi
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These days progenies of stars are turning to be smart cookies.

Actor Krishna’s daughter is a good producer in her own right.

Now Chiranjeevi and Aswini Dutt’s daughters are proving to be ones with an adroit marketing brain.

Susmita, Chiru’s daughter, who has also variously dabbled her hands in dress designing, has floated a company alongside Aswini Dutt’s daughter Swapna Dutt.

The company will use the brand equity of Chiranjeevi and merchandize goods (dresses and knickknacks) from Chiranjeevi’s new film Jai Chiranjeeva.

The T-shirts will have Chiru’s signature embossed on them.

A smart work indeed.

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