Image is a strange thing in the world of films. It is what makes a career. It what unmakes a career.

Gopichand, the hot man on the circuit ,understands both truisms. Gopichand, who entered the filmdom with villain roles, became a hero with mass and action appeal.

Both Yagnam and Andhrudu catered to this image. But having built a reputation on one thing, it is difficult to move to another. But if you want to survive in the industry you have to do precisely that.

And that is what Gopichand hopes to try in his new film with Uday Shankar.

Gopichand is currently doing Ranam for Rajasekhar. After that he is to take Uday Shankar's film produced by GVG Raju.

The film, which will be launched on Vijayadasami, will have Gopichand playing a comic kind of role in that there will be less stress on action but more on comedy and laughter

Hope he retains them after the film's release.