These days, we have been consistently writing, Balakrishna likes to keep things low profile. Further proof to this effect emerged at the audio launch of his new movie Allari Pidugu.

The audio was released at a really simple function on Saturday when only those connected with the film was at hand.

It is a major contrast from the usual razzmatazz associated with the audio release of previous Balakrishna films.

Balakrishna, director Jayanth C Paranji, producer M R V Prasad, cinematographer Ajay Vincent and Aditya Music's Umesh Gupta graced the function, held at PB Arts office.

Conspicuous by his absence was Mani Sharma, the music director.

The film has Katrina Kaif and Charmi as the heroines.

Allari Pidugu is set for release in September.