Sometimes it is bewildering to know what success can do for you.

Take the case of Trisha. Just six months, she was a up coming heroine, her only claim to fame being she had won a miss beautiful smile contest.

But her luck that began to turn with Varsham, slowly but surely started blowing her way.

The culmination of it all was Tirupachi in Tamil and Nuvvostanante Nenoddantana in Telugu.

Suddenly Trisha has realized that she is at the top of the totem pole. And when you are at the top, you take only a distant perspective of things. In the event, Trisha seems to have decided that she has to up the ante.

The young actress who was getting anywhere between Rs.25 to 30 lakhs for her film has jacked up her rate to around Rs.80 lakhs mark --- the highest any heroine is demanding in South India.

Not only has she become pricey, she also seems to have become much more choosy. In Tamil, she has not taken in any other film. In Telugu, after Athadu and Pournami, she has not signed any other film.

Money may be one of the reasons for her cutting down on her assignments, says an industry source. Most producers don't like to invest so much money on a single actress. Trisha incidentally has bought a new house in Chennai at a whopping cost (her neighbors are Vijay Mallaya and the TVS family).

So having got a prestigious address in her life, she perhaps wants one in her film career, too.