Trivikram has directed Pawan Kalyan twice in Jalsa and 'Attarintiki Daredi' and both the films have turned out to be huge successes. Buoyed by the response the film got from the audiences, the duo have decided to do the third film soon, also produce it this time. Both the actor and director have expressed their affection for each other in several instances and events and it only makes more sense to strike a business partnership together too.

Reveling the news in an interview, Trivikram said the story is titled 'Kobali', a word which is used to get inspiration from, especially in the interiors of Rayala Seema region. There is a lot of research needed for the story and we thought we will bear the brunt ourselves instead of involving an outside producer. No, it’s not a parallel film but a terrific idea. I hate to divide good ideas into parallel and commercial columns’