Phew, titles these days films get! Well, the more quirky and sensational it is, the more hype it earns..

Yes, Vir Das, who received rave reviews for his role in Saif Ali Khan’s ‘Go Goa Gone’, will be seen in iRock’s next film - which is, interestingly and amusingly, titled as 'Saxxx Ki Dukaan.com'.

Said to be an edgy, youth-comedy, the film will be directed by debutant Paran Bawan and produced by Siddhartha Jain, the producer who earlier garnered limelight for ‘Love Sex and Dhokha’.

As weird its title sounds, the tagline also grabs attention that sums up the film - "Toys, Boys & Super-Lingam" - yeah the film’s theme revolves around a sex toy shop.

iRock previous hit the headlines with ‘Ragini MMS’ and also currently has ‘Disco Valley’ in its yet-to-release list.

With his bag full of work offers, Vir has certainly become India’s face of comedy. After a series of housefull performances, the play ‘History of India 'Vir'itten’ still runs to packed auditoriums. It has been crowned the largest selling comedy show ever. The comedian meanwhile has locked himself behind closed doors to write his latest show which will debut in August...it's a crazy follow up to the HOI experience.

Just last week, One of India's leading newspapers called Vir ‘The king of Indian comedy’, while the other declared him an icon. The multi-talented actor is also a part of 'Alien Chutney', India's premiere comedy-rock band. Alien Chutney is planning an all india tour really soon.