Puri Jagannadh is a director who redefined heroism. The heroes in his movies are known for their vigor and powerful dialogues. Allu Arjun is a hero, who has set some standards with his dances and energy levels are just what needed for a hero in Puri Jagannadh's films. If these both combine, it is certainly a sensation.

The previous movie in their combination, 'Desamuduru', was a big hit and the combo are trying to repeat the result of that film with 'Iddharammayilatho'.

The characterization of the heroes in Puri Jagannadh's movies will be very powerful and his style of direction best suites Allu Arjun. He has converted Allu Arjun's energy into a blockbuster in 'Desamuduru' and let's see what he does with him this time. Amala Paul and Catherine Tresa, both, seems to be at their best in this film. They look very gorgeous in the posters and trailers. Both of them being Malayalies can be an added advantage, as the film is also releasing in Malayalam and Allu Arjun has got a huge following there also.

Coming to the music, Puri Jagannadh has teamed up for the first time with Devi Sri Prasad and the audio has already created a sensation. It has become a Chartbuster in the market. Especially, the violin song in the movie has got a record number of downloads, and many are using it as the ringtone. The 'run run' song, the 'top lechipoddhi' song are also big hits.

Coming to the story, the team has said that it is a triangular love story, which revolves around a guy who loves two girls without the knowing of one another and it will be very entertaining.

Recently a storyline has been circulating on the internet about this movie. It says that the girlfriend of Allu Arjun dies, and he imagines her in another girl. Though it is not confirmed, this storyline is going viral on the internet.

The releases of many films have been postponed only because of this film, and this shows the huge expectations on this film, not only in the mega fans but also in the industry. The Superhits of audio and trailers have catalyzed those expectations.

Let's see if both Puri Jagannadh and Allu Arjun make a strong impact at the box-office once again.