Junior SVR, the grandson of late SV Ranga Rao, is all set to debut on Aug 3. Titled Mr. 7, the film sees him in Produced on SVR Cine Corp, the movie is directed by director Charan Reddy, who had prepared the script for two years. The number '7' has a relation with the story. Complete with many twists, this film sees Neelima Upadhyaya a debutante as the heroine. Awed by Neelima's performance, producer Anil Sunkara roped her in as the heroine of his film Action, India's first 3D comedy.

The film sees the presence of a host of comedians such as Srinivasa Reddy, MS, AVS, Chalapathi Rao, Gundu Hanumantha Rao and others. The story, screenplay and dialogues are by Ch. Pradeep. Munna Kashi is the music director.

After Sumanth Ashwin in Tuneega Tuneega, here comes the entry of another new hero.