In an industry where prestige matters more than money for a section of superstars belonging to particular film families, it is natural that Charan, who hails from the Chiru camp that hasn't had a good time at the BO for quite long now, seems to view Ra-Cha as the most important film. This is despite the fact that he has a film with VV Vinayak and another with Vamsi Paidipally (Yevado). Why?

The reasons are not difficult to decipher. For one, his last film, Orange (2011), was a surprise BO flop that left everyone from its producer down red-faced. Charan must have been on a hunt for a blockbuster story, especially because he was conscious of positioning himself with appropriate scripts after Magadheera. In his search, he dabbled with Linguswamy's Merupu, showed interest in a Tamil film (Paiyaa, which never came to him), apparently listened to many stories, before zeroing in on Yemaindi Ee Vela's Sampath Nandi.

Racha has been made on a gargantuan budget, and it is obvious that Charan sees it as an esteemed venture. With none but a Prince remaining undefeated at the helm, there is space for a young star like him.

Unlike Orange, the film offers him to portray a range of his talent. Packed with action, it also bottles up romance, a story with a flashback, father sentiment and more. Let's hope Cherry gets a lion’s share of BO this summer.