Producer Paruchuri Kiriti says that the post-production works of Naa Ishtam are completing fast and the audio will be released on March 4. The film will be released on the 23rd. Kiriti is very satisfied with the final product as a producer, and describes Na Ishtam as a "feel-good film."

A full-fledged love story, this film is directed by Prakash Tholeti. Shot in Malaysia for 44 days, at RMF for one month and at a specially-erected set at Ramanaidu Studios for a week, the film has music by Chakri. Tholeti says that Chakri's 7 songs will turn out to be the biggest hits of 2012. Kunal Ganjwal, Adnan Sami, Mamata Sharma, KK, Shan and others have rendered the songs. He has filmed an item song on the lines of his guru Sukumar's style. He says that they are hoping for a big hit.

Also starring Brahmanandam, Harshavardhan, Nassar, Raghubabu, Ahuthi Prasad, Ali, Bharath, Uttej and others, this film has cinematography by Venkat Prasad. Editing is by Kotagiri Venkateswara Rao. Written by Kona Venkat, it has fights by Ram-Lakshman. Tholeti has written the story, screenplay and dialogues himself.