The studious and systematic approach to the film 'Alemari' is seen from the 9 Thots Production house. BK Srinivas in association with Krishnaprasad of Ashwini Media Network has done a brilliant work till first copy. The duo had seen to it the film 'Alemari' is in the publicity by conducting various programs.

Now with the first copy ready and release of the trailer of 'Alemari' on Monday afternoon producer BK Srinivas outlined various publicity work further for the tentative March 2 release of the film.

250 theatres are screening two minutes and 37 seconds trailer of 'Alemari', Bus shelters, India Times, RK Jamoon auto rickshaws, public places hoarding are put up and further plans are on the way. We have spent for publicity alone Rs.25 lakhs of his film.

'Alemari' director Santhu who is on his first film with an English caption 'from dry land to dreamland' says half of the task entrusted to him is over. I hear from the producer that there is demand from various distributors. That is happy news for me said Santhu.

Director Santhu does not appear that he is a first timer. This 'Alemari' will be a trendsetter as I observed from 30 days of re-recording disclosed music director Arjun Janya.

Radhika Pandit is extremely happy for the good response for the audio in the market. I would join the promotion of the film. I am nervous as the release is fast nearing she added.

Nayana is close relative to producer BK Srinivas that she came to know after receiving the remuneration. For this film the main inspirer is Radhika Pandit pointed Nayana. Rakesh playing villain for the first time holding the long sharp edge weapons says this will be appealing for the college crowd.